The well-known GM logo gets a lowercase revamp, changing its look for the first time in a decade.
As General Motors moves toward electrification, it has changed its logo and kicked off an ad campaign promoting its commitment to EVs. The new logo fades from light blue to darker blue and displays the GM letters in lowercase type, is intended to evoke "the clean skies of a zero-emissions future and the energy of the Ultium [battery] platform," GM said. General Motors announced in November that it's speeding up its plan toward electrification and is now aiming to have 30 electric vehicles on the market by 2025.