The new business, called Serial 1 Cycle Company, started as a project within the motorcycle manufacturer’s product development center.
Harley-Davidson has spun out a new business dedicated to electric bicycles and plans to bring its first line of products to market in spring 2021.

The name comes from “Serial Number One,” the nickname for Harley-Davidson’s oldest-known motorcycle.
  • TechCrunch
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  • Originally published October 27, 2020